# Privacy Policy
**Last Updated: September 2, 2026**
Emily Sommer Photography respects your privacy. This Privacy Policy explains what information may be collected when you visit this website, contact me, or inquire about photography services, and how that information may be used.
## Information You Provide
When you fill out a contact or inquiry form, you may choose to provide information such as your:
* Name
* Email address
* Phone number
* Type of photography session you are interested in
* Information about your family, child, baby, or senior that you choose to include
* Other details included in your message
I use this information to respond to your inquiry, communicate with you about photography services, schedule sessions, and provide services you request.
## Website Analytics and Google Tag
This website uses Google services, including Google Analytics and Google Ads measurement tools, to better understand how visitors find and use the website and to measure the effectiveness of advertising.
These services may automatically collect information such as:
* Pages you visit
* How long you spend on the website
* How you arrived at the website
* Website interactions
* Browser and device information
* Approximate geographic location
* IP address
* Information associated with an advertising click
Google may use cookies and similar technologies to distinguish visitors, measure website activity, and determine whether someone who interacted with an advertisement later completed an action on this website, such as submitting an inquiry.
This information helps Emily Sommer Photography understand website traffic, improve the website, and measure the performance of advertising.
## Cookies
This website may use cookies and similar technologies.
Cookies are small files stored on your browser or device that may be used for website functionality, analytics, and advertising measurement.
Cookies used on this website may include:
* Cookies necessary for the website to function
* Google Analytics cookies used to understand website usage
* Google Ads cookies used to measure advertising and conversions
Where required, you may be asked to accept or decline certain cookies through a cookie consent banner.
You may also control or delete cookies through your browser settings.
## Google Ads and Conversion Tracking
Emily Sommer Photography uses Google Ads to advertise photography services.
If you visit this website after interacting with a Google advertisement, Google may use cookies or other identifiers to help determine whether you later take an action on the website, such as visiting a particular page or submitting an inquiry.
This information is used to measure advertising performance and improve marketing.
Information submitted directly through a contact form, such as your name, email address, or phone number, is not treated as ordinary website analytics data simply because a Google tag is installed.
## How Your Information Is Used
Information collected through this website may be used to:
* Respond to photography inquiries
* Communicate with prospective and current clients
* Schedule and provide photography services
* Improve the website and client experience
* Understand how visitors use the website
* Measure the effectiveness of advertising
* Maintain business records
* Comply with applicable legal obligations
## Third-Party Services
Emily Sommer Photography uses third-party services to operate the website and photography business. These may include services for website hosting, analytics, advertising, contact forms, client communication, scheduling, online galleries, payment processing, contracts, and email communication.
These companies may process information as necessary to provide their services and are subject to their own privacy policies.
## Sharing Your Information
Emily Sommer Photography does not sell your personal information for money.
Information may be shared with service providers when necessary to operate the website, provide photography services, process transactions, communicate with clients, or conduct analytics and advertising measurement.
Under some privacy laws, certain uses of advertising or analytics technology may be considered "sharing" of information even when no money is exchanged.
Information may also be disclosed if required by law or when reasonably necessary to protect the rights or safety of Emily Sommer Photography or others.
## Client Photographs
The collection, storage, display, and use of photographs created during a photography session are governed by the photography agreement and any applicable model release between the client and Emily Sommer Photography.
Photographs displayed on this website, portfolio, blog, or marketing materials are separate from the website-usage information collected through analytics tools.
## Children's Privacy
This website is intended for adults seeking photography services and is not directed toward children under the age of 13.
Parents or guardians may provide information about their children when inquiring about newborn, family, or senior photography services.
Emily Sommer Photography does not knowingly collect personal information directly from children under 13 through this website without the involvement of a parent or guardian.
## Data Retention
Information may be retained for as long as reasonably necessary to respond to inquiries, provide photography services, maintain appropriate business records, comply with legal or tax requirements, and fulfill contractual obligations.
## Your Choices
You may contact Emily Sommer Photography if you would like to request access to, correction of, or deletion of personal information you have provided, subject to any information that must be retained for legal, contractual, or legitimate business purposes.
You may also manage cookies through your browser settings and, where available, through the cookie preferences provided on this website.
## Changes to This Policy
This Privacy Policy may be updated occasionally to reflect changes to the website, business practices, technology, or privacy requirements.
The date at the top of this page will indicate when the policy was most recently updated.
## Contact
if you have questions about this Privacy Policy or would like to make a request regarding your personal information, please contact **Emily Sommer Photography** through email. hello@emilysommerphotography.com